The direct-response podcast. Operators take one offer apart: the angle, the traffic, the funnel and the numbers.
Get episode 1 firstNo gurus, no theory. Just the offers, funnels and numbers behind campaigns that actually scaled.
Offer per episode, taken apart end to end: the angle, the traffic, the funnel and what it made.
Topics, from the first click to the rebill: offers, VSLs, traffic, checkout, upsells, tracking, retention and scale.
Gurus. Every guest runs offers, buys traffic or builds funnels for a living, and brings their numbers.
Nine years as CTO of a direct-response company, building its funnels, checkout, multi-MID routing, attribution and call-center stack. Founder of ElasticFunnels. On the show he asks what operators ask each other.
Twelve topics. Every conversation lives somewhere in here.
What makes a front end sell, and the angle behind it.
Hooks, leads, scripts and the rewrites that moved CR.
Upsell stacks, downsells, bumps and AOV math.
Merchant accounts, MIDs, approval rates, chargebacks.
Meta, Google, YouTube, TikTok and native, at scale.
ClickBank, Digistore, CPA networks, both sides of the deal.
Brands, bundles, subscriptions and the margin behind them.
Knowing which ad actually paid for the sale.
What to test, what won and what never mattered.
The revenue after the first order.
Claims, platforms, processors and staying live.
Hiring, operations, partnerships and exits.
The product, the price point, the angle and the mechanism. Why this one sold when the last one didn’t.
Which platform, which creative, what budget, and what the account looked like the week it scaled.
Presell, VSL, checkout, bumps, upsells and downsells. Step by step, and what each one is there to do.
CPA, AOV, EPC, take rates, refunds and margin. The numbers operators share with each other, not the screenshots.
The ban, the chargeback spike, the creative that died overnight, the test that lost, and what they changed next.
“The offer didn’t die. The traffic source did.”
The vendors behind the front end, the upsells and the P&L.
Meta, Google, YouTube, TikTok and native, at real budgets.
ClickBank, Digistore and CPA networks, from both sides.
The VSLs, leads and hooks that moved conversion rate.
DTC founders running bundles, subscriptions and retention.
One email per episode: who we talked to, the offer, and the numbers worth stealing.
People who make money with paid traffic, or want to: offer owners, media buyers, affiliates, copywriters and ecom operators. If you’ve ever stared at a CPA and wondered what the other guy is doing differently, it’s for you.
Anything that sells with paid traffic and a funnel: info products, supplements, ecom and DTC brands, subscriptions, lead gen, and offers on ClickBank, Digistore and CPA networks.
That’s the point of the show. We ask for CPA, AOV, take rates, refunds and margins. When a guest can’t share the exact figure, we ask for the range, and we always ask what went wrong.
No. ElasticFunnels presents the show, but the episodes are about the guest’s offer and the way they run it, whatever tools they use.
It’s made for people already running or building offers, so we won’t stop to define a funnel. If you’re starting out, you’ll still hear exactly how working offers are put together.
Apply here. We’re looking for operators with a real offer, real numbers and a story worth telling, including the parts that didn’t work.