Behind the offer.
Every campaign you see has a story behind it that nobody posts: the angle that almost didn’t get tested, the funnel step that carries the profit, the week everything broke. This show is where operators tell it.
Most marketing content is either theory or a highlight reel. We wanted the conversation operators have with each other after the conference talk: what the offer really is, where the buyers come from, what the funnel does after the click, and what it all makes once the refunds come in.
Sam Todosiciuc
Sam spent nine years as CTO of a direct-response company, building the funnels, the checkout, the multi-MID routing, the attribution and the call-center stack behind its offers. In 2023 he founded ElasticFunnels. On the show, he asks the questions operators ask each other.
Twelve topics, one money trail.
Offers & positioning
What makes a front end sell, and the angle behind it.
VSLs & copywriting
Hooks, leads, scripts and the rewrites that moved CR.
Funnels & upsells
Upsell stacks, downsells, bumps and AOV math.
Checkout & payments
Merchant accounts, MIDs, approval rates, chargebacks.
Media buying
Meta, Google, YouTube, TikTok and native, at scale.
Affiliate marketing
ClickBank, Digistore, CPA networks, both sides of the deal.
Ecom & DTC
Brands, bundles, subscriptions and the margin behind them.
Tracking & attribution
Knowing which ad actually paid for the sale.
Split testing & CRO
What to test, what won and what never mattered.
Email, SMS & retention
The revenue after the first order.
Compliance & risk
Claims, platforms, processors and staying live.
Scaling & teams
Hiring, operations, partnerships and exits.
Made by people who build funnels.
ElasticFunnels is a platform for pages, checkout, split tests and attribution, built for direct-response operators. It presents the show. The episodes are about the guest’s offer and how they run it, whatever tools they use.
Got an offer that prints?
We record with operators who can show real numbers: offer owners, media buyers, affiliates, copywriters and ecom founders. Your guest page carries your own call to action.